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Adoption analytics

Admin

The Adoption analytics page gives administrators a view of how Ask is being used across their organization.

Use it to track active users, session frequency, stickiness, and adoption of agents and tools over time.

Select a reporting period from the date picker at the top of the page. Dashboard metrics and charts update to reflect the selected period.

Overview​

The overview cards provide a snapshot of usage for the selected period.

Four overview cards showing Users, Sessions, Agent adoption, and Tool adoption, each with a period-over-period change
The overview cards. Each compares the selected period with the previous period of the same length.

Users​

The number of distinct active users during the selected period.

An active user is someone who sent at least one message to an assistant.

Sessions​

The average number of sessions per active user during the selected period.

A session represents one user's continuous activity and ends after 30 minutes without a new message.

Agent adoption​

The percentage of active users who used at least one purpose-built agent during the selected period.

Tool adoption​

The percentage of active users who used at least one configured tool during the selected period.

Period comparison​

The percentage shown on each card compares the selected period with the immediately preceding period of the same length.

For example, Past 30 days is compared with the 30 days immediately before it.

Active users​

The Active users chart shows how the active user base changes over time.

Active users chart with 1-day, 7-day, and 30-day lines, and a tooltip showing the values for a selected date
The Active users chart. Hover over a date to see its 1-day, 7-day, and 30-day values.

It includes three rolling measures:

MetricDefinition
1 dayDistinct users active on that day
7 daysDistinct users active during the rolling 7-day window ending on that day
30 daysDistinct users active during the rolling 30-day window ending on that day

The 7-day and 30-day figures are rolling windows. They are recalculated for every day shown on the chart rather than resetting at the beginning of a calendar week or month.

Hover over the chart to view the values for a specific date.

Stickiness​

The Stickiness chart shows how frequently the monthly active user base is active on a given day.

Stickiness chart showing the ratio of daily to monthly active users over time, with a dashed industry benchmark line
Stickiness over time. The dashed line is the industry benchmark.

Stickiness = Daily active users ÷ Monthly active users

For example, a stickiness value of 25% means that 25% of the users who were active during the previous 30 days were also active on that day.

The chart shows how this percentage changes over time and may also include an industry benchmark for reference.

Because daily activity naturally fluctuates, stickiness is most useful when viewed as a trend rather than from a single day's value.

Capability use​

The Capability use section shows which agents and tools are being used across the organization.

Use the Agents / Tools selector to switch between capability types.

The list ranks capabilities by their total number of users during the selected period. Selecting a capability highlights its usage trend in the chart.

Use the day, week, or month controls to change the time granularity of the trend.

Agents​

Agent usage includes work performed with a purpose-built agent. The default Ask assistant is shown separately where applicable.

Tools​

Tool usage includes tools that have been configured for an assistant.

Internal platform operations, such as tool discovery, file reading, or knowledge-base retrieval, are not counted as tool adoption.

Downloading the data​

Select Download CSV to export the dashboard data for further analysis or reporting.

The export follows the filters and reporting period selected in the dashboard.

Metric definitions​

MetricDefinition
Active userA user who sent at least one message to an assistant
1-day active usersDistinct active users on a given day
7-day active usersDistinct active users in the rolling 7-day window ending on that day
30-day active usersDistinct active users in the rolling 30-day window ending on that day
Stickiness1-day active users ÷ 30-day active users
SessionOne user's continuous activity, ending after 30 minutes without a new message
Sessions per userAverage number of sessions per active user during the selected period
Agent adoptionShare of active users who used at least one purpose-built agent
Tool adoptionShare of active users who used at least one configured tool

About the data​

Data freshness

Adoption metrics refresh once per day. Activity from the current day may therefore not yet be reflected.

Local time

Days are calculated using the deployment's local timezone.

Automated activity

Automated and triggered messages are excluded from session metrics so that scheduled activity does not inflate user engagement.